Category: Member Content

In marketing communications, rebrands are often hailed as bold reinventions. New name, new look, new narrative. However, the most effective rebrands don’t discard history. They preserve and project legacy into […]

The days of due diligence being a “box-ticking exercise” are long gone. Buyers in the marketing communications sector are digging deeper than ever into the numbers and the story behind […]

In today’s M&A market, premium valuations are going to agencies that demonstrate: 📈 Sustainable, predictable revenue streams 👥 Diversified client portfolios 🌍 Clear specialist positioning 🔄 Scalable systems and leadership […]

In M&A, real value often hides in plain sight. We were advising a marketing communications business – strong numbers, solid performance, good story. But not quite enough to command a […]

In every industry, some professionals follow the rules, and then there are cowboys. In M&A, the “cowboy” is the advisor who: Chase deals without understanding the sector Promises sky-high valuations […]

Every M&A deal starts with numbers, charts, and a polished pitch deck. But the true measure of success isn’t found in spreadsheets alone; it’s in the legacy we help create. […]

That’s our promise and last year, it made all the difference. We were advising a client on the sale of their agency. A private equity firm emerged as a serious […]

A common concern we hear from digital agency founders preparing for exit is this: “𝘖𝘶𝘳 𝘐𝘗 𝘪𝘴 𝘶𝘯𝘪𝘲𝘶𝘦. 𝘉𝘶𝘵 𝘸𝘪𝘭𝘭 𝘢 𝘣𝘶𝘺𝘦𝘳 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘦𝘦 𝘪𝘵𝘴 𝘷𝘢𝘭𝘶𝘦?” The short answer? 𝐎𝐧𝐥𝐲 𝐢𝐟 […]

Whether you’re buying or selling, M&A transactions come with challenges. Buyers often worry the business may underperform after acquisition, which can lead to reduced offers. Sellers, meanwhile, are typically incentivised to […]