Category: Member Content

Unfortunately, the unauthorized use of a celebrity’s name and image has become a deceptive marketing practice frequently used by dishonest online marketers. This type of promotion typically claims (falsely) that […]

The Federal Communications Commission (FCC) has proposed to fine Sinclair Broadcast Group, Inc. (Sinclair) $13,376,200 because it apparently failed to make required disclosures regarding paid-for broadcast programming. The proposed fine […]

My last column for 2017 is an appropriate time to look back at the consolidation, merger, and acquisition activity by and among PR firms. According to data compiled by my […]

Public relations firms increasingly develop content and websites for their clients’ programs, products, and services. It is also common for PR firms to enter into client agreements in which they […]

Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one […]

Analysis by Heather Kernahan, President, Hotwire North America for the ICCO World PR Report Rapidly evolving are two words that can be used to describe the state of the PR […]

Still new to the South African market, podcasting has yet to reach its full potential. But moves are being made to increase its presence. Original article by Michael Bratt, The […]

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  […]

The biggest challenges for the PR industry are the matters related to cybersecurity and Internet of Threats which is how Melissa Hathaway, one of the leading experts in cybersecurity who […]