Category: Member Content

The biggest challenges for the PR industry are the matters related to cybersecurity and Internet of Threats which is how Melissa Hathaway, one of the leading experts in cybersecurity who […]

Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will […]

Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The […]

Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way […]

Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest […]

Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of […]

By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International […]

Fred Cook, Chairman of Golin, Director of the USC Center for Public Relations In addition to being the Chairman of Golin, I teach Public Relations in the Annenberg School at […]