Cannes Musings: What’s Creative?
When is something truly creative? The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust. Just a few years ago, […]
Postcard from Botswana
The APRA conference held recently in Botswana was a melting pot of ideas, commitments, discussions, leadership and creativity. Bridget von Holdt, ICCO President for Africa gives her view. Ethics […]
Robots can’t tell stories
Artificial intelligence (AI) may transform the way we work, but at its core PR is about relationships and storytelling, and that human element isn’t changing any time soon. This was […]
US ad tech companies collecting EU data must prepare for the GDPR
The European Union’s General Data Protection Regulation (GDPR) becomes enforceable on May 25, yet some U.S.-based ad tech companies still seem to believe (or hope) that it will not impact […]
WEF: Creating a Culture of Care
With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive […]
Why WEF Matters: In Your Own Words
The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the […]
WEF: The Automation Transformation
If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics of conversation at the World Economic Forum […]
PII MAY NO LONGER BE THE THIRD RAIL OF AD TECH
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe and emphatically state that they do not collect or process […]
With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
With only a few months to go before the European Union’s General Data Protection Regulation becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an advisory […]
PRCA launches Diversity and Inclusion Guidelines with cross-industry support
The Public Relations and Communications Association (PRCA) has launched its Diversity and Inclusion Guidelines, the latest step in its work to improve the diversity of the PR and communications industry. […]
