Executive Summary – World PR Report 2016
Article by Francis Ingham, Chief Executive of ICCO The ICCO & PRWeek World PR Report is the definitive analysis of where the global PR and comms industry stands today; how […]
Trends transforming global PR
Article by Tanya Hughes, President, SERMO Communications This summer, we locked SERMO’s 15 lifestyle PR agencies from all over the world in a conference room in Milan for three days […]
The ICCO Global Award Entries: The Quest To Demonstrate True Effectiveness
Article by Renee Wilson, president, PR Council; co-chair of ICCO Global Awards jury Another awards program? Oh my…….but wait! – here is a chance to get some deserved recognition for […]
Don’t let storytelling become a fantasy
Article by Petra Sammer, Chief Creative Officer at Ketchum Germany Over the last few years, storytelling has become one of the most frequently used buzzwords in PR. The accepted wisdom now […]
Message from ICCO President to the Participants of the Global PR Summit in Oxford
Dear ICCO Summit participants, A sincere thanks for attending the most prestigious and useful event in our business in the world – the Global PR Summit – last week in Oxford, UK. We […]
103 TAKE-AWAYS FROM 2016 ICCO GLOBAL SUMMIT/OXFORD
By Elise Mitchell, CEO, Mitchell Communications & Dentsu Aegis Public Relations Network This year’s conference theme was “Talent, Inspiration and Innovation – Creating the Consultancy of the Future.” Two fast-paced days […]
Demonstrating expertise to clients
Article by Connor Kinnear, Chief Marketing Officer, Passle Most agencies and professional services companies are named after the individuals that founded the company. The reason for this is that […]
What is PR? A new answer to an old question
Article by Julian Boulding, President, thenetworkone PR. Public Relations. Influencing the public, via editorial media. Lunches with journalists. Press conferences. Press offices. That was then. Today, rather like advertising people, […]
Applying the science of human behaviour to the art of communications
Article by Dan Berry, Behavioural Insights Strategist, H+K Smarter, Hill+Knowlton Strategies As communicators we have always known that people act in ways that are often surprising and seemingly irrational. […]
New media are communications’ present and future
Jelena Djelic, eKapija interviews Maxim Behar, President of the International Communications Consultancy Organisation (ICCO) In the past decade, the public relations industry has changed much more than any other business industry. […]
