Changing the Industry, One Award at a time
Fred Cook, Chairman, Golin Charlie Coney, Executive Creative Director, Golin Over the past few years, it feels like ‘award’ has become a bit of a dirty word. Whether it’s large […]
ICCO Summit: How PR Changes In A World Where News Happens Through Sharing
Author: Paul Holmes “A brand is what a brand does,” Flaherty said. There has been a big generational shift in expectations of how companies will act and how they will […]
ICCO Summit: More Freedom, More Flexibility Needed To Retain Talent
Author: Paul Holmes The PR industry needs to offer greater flexibility and greater freedom to employees if it is to attract and retain the necessary talent for future success. HELSINKI—The […]
ICCO Summit Debates Purpose: How To Avoid The Backlash
Author: Paul Holmes “There are companies that are good at CSR, foundations, cause-related marketing, customer service, and they think that makes them a purpose-driven brand.” HELSINKI—Is purpose-driven marketing the way […]
ICCO Summit: Tell Stories That Humanize Technology And Innovation
Author: Paul Holmes Technology’s greatest potential is in its ability to empower humanity, Text 100 chief executive Aedhmar Hynes told the ICCO Summit in Helsinki this morning. HELSINKI— Technology’s greatest […]
Self-regulation – outsourced ethics?
Blog by Henrik Rydenfelt, Researcher, University of Oulu; Vice Chair, VEN – The Finnish Council of Ethics for Communication Communication ethics is the critical reflection and revision of practices of communication. The scope of […]
A time of change and opportunity
By Elise S. Mitchell, President of ICCO; CEO, Mitchell and Dentsu Aegis Public Relations Network Last week at our global summit in Helsinki, I was elected to serve as president of the International […]
Fred Cook: Our Future is Watching
Fred Cook, Chairman of Golin, Director of the USC Center for Public Relations In addition to being the Chairman of Golin, I teach Public Relations in the Annenberg School at […]
The Shifting Role of the Employee Expert in Communications
Article by Roope Heinilä, CEO, Smarp Thought leadership, personal branding, knowledge sharing, employee engagement, employee advocacy… sound familiar? These are some of the leading trends today that come up in […]
Trend: Influencer-led revolution sweeps Gulf’s digital and social media
Article by Manoj Nair, Associate Editor, Gulf News First came the “influencers” and now marketing services firms in Dubai are setting up full-fledged divisions to match them with potential brands and […]
