Christina Brandenstein
Managing Director, Brandenstein Communications
- Website brandensteincom.at
We are CMS IV certified because...
...we want to guarantee measurable quality, clear processes, and the highest level of professionalism for our clients. CMS IV certification reflects our commitment to maintaining sustainable partnerships through professional expertise and adherence to economic and ethical standards.
2. Why is an international quality label like CMS important for agencies?
A standardized quality label provides comparability, guidance, and trust—for both clients and employees. This is essential in an industry that relies heavily on individualized consulting and client service.
3. What tangible benefits has the certification brought to your agency?
It has helped us optimize our processes, enhance transparency both internally and externally, and strengthen our commitment to quality management. At the same time, it reinforces our clients’ trust in the way we work and has provided valuable insights into how we can continue to improve.
4. Why would you recommend that other colleagues pursue CMS certification for their agency?
Because CMS is a practical tool for sustainably professionalizing agency operations. It creates clarity and security, providing a solid foundation for healthy growth.
5. How does the CMS label support your business development and client acquisition efforts?
It serves as a trust-building differentiator, demonstrating that the agency operates according to internationally recognized and verifiable standards. This can often make a significant difference when attracting new clients.
6. What impact does the label have internally, particularly on your employees?
Our team is naturally proud to work in a certified agency with structured processes and clear standards. Certification also signals stability and reliability to employees—essentially saying, “You can count on us.” This strengthens teamwork, increases motivation, and enhances employee retention.
7. What would you like to see in the future development of CMS? What is currently missing?
A stronger focus on future-oriented topics such as digital transformation, AI tools, and sustainability standards would be highly valuable. This would enable the label to demonstrate that certified agencies are not only meeting today’s standards but also staying at the forefront of industry developments.
