Program, 26.03.2026 – ICCO European Forum
TIME
DETAILS
08:30 – 09:30
Registration & Welcome Coffee
09:30 – 10:00
Opening Remarks
Alexander Dourchev, ICCO Europe President
Iva Grigorova, Chairperson BAPRA
Vassil Terziev, Mayor of Sofia (TBC)
10:00 – 10:45
Panel Discussion
Trust and Transparency: Rebuilding Reputation in the Post-Truth Era
ICCO Board Members
10:45 – 11:15
Keynote Session (TBD)
11:15 – 11:45
Keynote
Taj Reid, Global Chief Creative Officer, Burson
"The Future of Creative Influence: Where Design, Technology and Communication Converge"
11:45 – 12:30
Keynote Session (TBD)
12:30 – 13:30
Lunch & Networking
13:30 – 14:00
Keynote
Ayaz Zaidi, Chief Creative Officer, BBDO Pakistan
"The Power of Creating Perceptions and Changing the World"
14:00 – 14:30
Keynote
Ivan Krastev, Europe’s leading analyst of democracy and political change
"The Changing Language of Leadership: From Optimism to Responsibility in Uncertain Times"
14:30 – 14:45
Coffee Break
14:45 – 15:15
Keynote
Chris Rawlinson, Founder, 42 Courses
"Better ROI Needs Better Education"
15:15 – 16:00
Panel Discussion
