Category: Blogs

Let’s all face it: it’s 2026 and we have to embrace what is now called the “chronically online” aspect of ourselves and bring it into our daily lives, and into […]

The ICCO Global Summit took place in Mumbai in November 2025. This article is being written weeks later, with January 2026 already underway. That delay is intentional. Some ideas need […]

December 15, 2025:The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Guillaume Labbez as ICCO Institutional and Government Affairs Coordinator, a non-executive role established to strengthen ICCO’s engagement with […]

Earlier this year, my colleague Walter Westerlund and I won the ICCO NextGen PR World Cup 2025. That alone was incredible. But what came next was even greater: the chance […]

December 01, 2025: The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 Member Associations across the globe, ICCO continues its mission as the […]

Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, […]

For a long time, the relationship between brands and creators was transactional. But in an age where Gen Z and Millennials crave authenticity and purpose, that model is no longer […]