25 years after launching Genesis PR, Sagar reflects on how public relations has changed in India.
HOLMES REPORT 07 AUG 2017 // 8:05AM GMT
Prema Sagar launched Genesis PR in 1992, when India’s PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.
The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast.
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