Sigrid Krupica

We are CMS IV certified because...

We are CMS IV certified because we place great importance on quality and regularly have our standards reviewed by independent auditors. The certification provides reassurance, helps us continuously improve our processes, and ensures transparency for both clients and employees.

Why is an international quality label like CMS needed for agencies?

An international quality label such as CMS creates transparency and trust in an industry with highly individual processes. The verifiable and mandatory adherence to international industry standards gives clients confidence when selecting an agency. At the same time, CMS establishes clear standards for organisation, compliance, and quality.

What concrete benefits has the certification brought to your agency?

The certification and recertification process has helped us further develop as an organisation and encouraged us to review and optimise certain topics and processes. The external perspective is particularly valuable in this regard. We can now structure some processes more effectively and make workflows more efficient.

Why would you recommend that other agencies pursue CMS certification?

The reflection process has provided us with valuable insights and clearly highlighted areas for improvement. We see this as an opportunity to work on targeted enhancements, develop new approaches, and continuously evolve as an agency to ensure a future-ready position in the market.

How does the CMS label support your business development and new business efforts?

The CMS label serves as a mark of trust, demonstrating that we operate according to the highest international standards. As certifications are increasingly required in tenders and procurement processes, it helps us qualify for and participate in these opportunities.

What impact does the label have internally on your employees?

The certification helps our employees manage internal processes and workflows more easily and efficiently. It also provides reassurance: employees know they work within a professionally managed organisation with a clear strategy, defined processes, and strong values.

What would you like to see in the future development of CMS? What is currently missing?

The significance of the CMS standard should be communicated more strongly to external stakeholders. Whether an agency is certified or not should play a more important role in future pitches and procurement processes.