Leadership
Massimo Moriconi
Global Vice President, ICCO
Massimo is CEO of Omnicom Public Relations Group Italy (FleishmanHillard, Ketchum, Porter Novelli). He is a Communications and Public Affairs Specialist with a solid background in different industries including healthcare, food & beverage, automotive & transportation, energy. Since 2015 Massimo has been a board member of ICCO (International Communications Consultancy Organization) which is the voice of public relations consultancies around the world. In Novembre 2020 Massimo was elected European President of the Organisation and, in September 2024, he was appointed as Global Vice President. Under Massimo’s leadership ICCO created several initiatives to prevent and fight mis-disinformation including pro-bono support to European Medicines Agency during Covid-19 infodemic (2021); White Paper on Communication Challenges for PR & Comms professionals (2022); Media Information and Education Pledge (2023) in partnership with Council of Europe, The Trust Project, EACD, GWPR, EUPRERA and AMEC; Future PR Student Competition in collaboration with EUPRERA (2024). Finally, in May 2025 ICCO launched Tackling Mis/Disinformation – A Global Digital Handbook for Communicators
Projects
Presentation of the Global Digital Handbook May 2025 at the Council of Europe
Digital Partners Days at the Council of Europe May 2025
Projects
Tackling Mis/Disinformation – A Global Digital Handbook for Communicators
Misinformation and disinformation are among the greatest threats to democracy, trust, and social cohesion in today’s digital world. To support communication professionals in navigating these challenges, this global digital handbook brings together actionable insights, tools, and best practices developed by leading global organisations. Created through the collaborative efforts of the Council of Europe, ICCO, The Trust Project, EACD, Global Women in PR, EUPRERA, and AMEC, this resource empowers PR and communications professionals to build more transparent, informed, and resilient information ecosystems.
